Lincoln Park Private Wealth
Internal Operations Portal
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Lincoln Park
Private Wealth
Internal Operations Portal
Team Use Only
Overview
⌂Dashboard 📋Client Journey Guide
Family CFO
◈What Is Family CFO ≡SOP & Workflow ✓Client Intake Form ↗ ⚡Diagnostic Generator ⌘Diagnostic Master Prompt
CTAP — Tax Strategy
◈What Is the CTAP ≡SOP & Workflow ✓Intake Checklist ⌘Master Prompt
IAA — Investment Review
◈What Is the IAA ≡SOP & Workflow ✓Intake Checklist ⌘Master Prompt
ValueCompass
◈What Is ValueCompass ≡SOP & Workflow ✓Discovery Checklist
Sales & Conversion
◉Free Look™ Framework ↑Conversion Playbook
Team
◎Roles & Lanes
⚡ Blueprint Generator ↗
Dashboard
⚡ Blueprint Generator ↗
Lincoln Park Private Wealth — Internal Operations Portal  ·  One system. Three pillars. One outcome.
📋
Client Journey Guide
Step-by-step from Free Look to close. Start here for every new prospect.
⚡
Diagnostic Generator
AI-powered wealth diagnostic. Fill in client data, generate full report in ~90 seconds.
⌘
CTAP Master Prompt
Full tax architecture analysis prompt. Copy and run in Claude with client intake data.
⌘
IAA Master Prompt
Income architecture audit prompt. Freedom Index + Capital Velocity analysis.
✓
Client Intake Form ↗
Send this to every new client within 2 hours of the discovery call.
🔗
Blueprint Generator ↗
Family CFO Blueprint tool. Build full client blueprints post-enrollment.
3
Diagnostic Pillars
3
AI Generators
6
Client Steps
1
Integrated System
Recent updates
Diagnostic Generator live — Claude-powered, wired to /api/generate
Free Look submissions archiving to /internal/freelook-submissions.jsonl
Family CFO intake form live at /family-cfo-intake.html
Blueprint Generator integrated — linked in topnav and sidebar
How to use this guide: Follow these steps in order for every new prospect. Who owns each step, what they do, what tool to use.
1
Prospect arrives — direct to Free Look or Start page
Owner: Marketing / Dana
▼
What to send
  • Warm referral: lincolnparkprivatewealth.com/start + personal note
  • Cold/marketing: /free-look-unified.html (higher-converting)
  • They ask "what is this?": /family-cfo-overview.html
What NOT to do
  • Don't send to old CTAP/IAA pages — standalone module flows only
  • Don't explain the program before they complete the Free Look
  • Don't pitch on first contact — let the tool do the work
2
Prospect completes the Free Look™ diagnostic
Owner: Prospect (self-serve) — Brandon monitors
▼
What the prospect does
  • Enters name, phone, email (required gate)
  • 4 steps: profile → tax → capital → business (if applicable)
  • Sees gap results: Tax Drag, Freedom Index, Exit Readiness, 10-year opportunity
  • Only CTA shown: Schedule Discovery Call
Brandon's follow-up
  • Submissions auto-saved: /internal/freelook-submissions.jsonl
  • Check daily — flag business owners to Dana (Priority 1)
  • Email 1 within 2 hours of submission
  • See: /email-sequence/follow-up-emails.html
  • Email 2 Day 2, Email 3 Day 4
3
Discovery call — Dana runs the 4-Question Flow
Owner: Dana (20–30 minutes)
▼
4-Question Flow
  • Q1: "What does your current structure look like — business, advisors, tax setup?"
  • Q2: "What's the number you'd need your investments to generate monthly to never have to work again?"
  • Q3: "What's the plan for the business — and when?"
  • Q4: "Has anyone ever put all of this in one place and told you what it's actually costing you?"
The close
  • Don't offer options — prescribe one path
  • Close on timing: "What's in the way of starting now?"
  • $30,000 implementation + $2,000/month ongoing
  • If hesitation: offer module entry ($7,500–$15,000, credits toward full)
  • A: Enrolled → Step 4   B: Module → deliver → upgrade   C: Not ready → nurture
4
Send intake form — collect full client data
Owner: Brandon (within 2 hours of call)
▼
What Brandon sends
  • Link: lincolnparkprivatewealth.com/family-cfo-intake.html
  • Subject: "Your Family CFO Onboarding — Next Step"
  • Set 48-hr reply deadline, follow up if no response
After intake received
  • Auto-saved: /internal/intake-submissions.jsonl
  • Brandon reviews within 24 hrs, flags missing docs
  • Passes to Dana + specialist (Gregg/Ryan)
  • Schedules diagnostic delivery call 7–10 business days out
5
Generate the Wealth Diagnostic using the AI engine
Owner: Brandon runs it — Dana reviews before delivery
▼
How to run
  • Go to sidebar: ⚡ Diagnostic Generator
  • Pull client answers from intake-submissions.jsonl
  • Fill in each field (10–15 min)
  • Hit Generate — Claude builds full report (~90 sec)
  • Download HTML Report
Dana review checklist
  • Open HTML in browser — spot-check all numbers
  • Confirm assumptions block is accurate
  • Review Cost of Inaction figures
  • Read Final Positioning Frame out loud
  • Print to PDF → send client 24–48 hrs before call
  • "Take a look before we talk — we'll walk through it together"
6
Diagnostic delivery call — Dana presents, prescribes, closes
Owner: Dana (45–60 minutes)
▼
Call structure
  • 0–5 min: "Did you get a chance to look at it? What stood out?"
  • 5–20 min: Walk Executive Summary — anchor on Freedom Index + Cost of Inaction
  • 20–35 min: Walk each pillar briefly — let numbers do the work
  • 35–45 min: Strategic Direction — "This is the sequence"
  • 45–55 min: Close
The close + after
  • "$30,000 for 90-day implementation. $2,000/month ongoing."
  • "Any module credits toward the $30,000 in full."
  • Close on timing: "What's the reason not to start now?"
  • No close: Brandon follows up at 48 hrs. 5 days no response → quarterly nurture
  • Enrolled: agreement + invoice. Paid → Don onboards. Blueprint at internal.cchblueprint.com
Day 0
Free Look completed
Day 0
Email 1 sent
Day 1–3
Discovery call
Day 2–5
Intake completed
Day 5–10
Diagnostic generated
Day 7–14
Delivery + close
Quick Reference — Tools by Step
Steps 1–2 (Prospect)
/start
/free-look-unified.html
/family-cfo-overview.html
Email sequence templates
Steps 3–4 (Discovery + Intake)
freelook-submissions.jsonl
/family-cfo-intake.html
intake-submissions.jsonl
Steps 5–6 (Diagnostic + Close)
⚡ Diagnostic Generator
/sample-diagnostic.html
internal.cchblueprint.com
The Family CFO is not a product — it is a function. One point of contact who owns your client's complete financial outcome across three disciplines.
Pillar 1 — Business Value
ValuCompass™ · $15,000 module
Pillar 2 — Tax Architecture
CTAP · $7,500 module
Pillar 3 — Investment Income
IAA · $7,500 module

Entry Points

  • Direct to Family CFO — full enrollment, $30,000 implementation
  • Module first — CTAP/IAA/ValueCompass at module price, credits toward full
  • Free Look → Discovery → Enrollment (standard journey)

Pricing

  • Family CFO: $30,000 implementation (90 days) + $2,000/month ongoing
  • CTAP module: $7,500 — credits toward CFO enrollment
  • IAA module: $7,500 — credits toward CFO enrollment
  • ValueCompass: $15,000 — credits toward CFO enrollment
Family CFO Delivery SOP — 90-day implementation. Every client follows this sequence. Nothing goes to client without Dana sign-off.
Phase 1Onboarding (Days 1–14)Brandon + Don
  • Brandon: collect all documents from intake checklist, follow up on missing items
  • Don: set up client folder in CRM, create Financial OS Dashboard shell
  • Brandon: confirm diagnostic delivery call date with client
  • QA gate: all docs received before Phase 2 begins
Phase 2Blueprint Build (Days 15–45)Gregg + Ryan + Dana
  • Gregg: run full CTAP analysis using master prompt + client intake data
  • Ryan: run full IAA analysis, calculate Freedom Index + Capital Velocity Score
  • Dana: run ValueCompass analysis if business owner (or review Gregg/Ryan output)
  • Dana: synthesize all three into Wealth Rewired Blueprint™
  • QA gate: all numbers verified by specialist. Dana reviews before client sees anything.
Phase 3Diagnostic Delivery (Days 46–75)Dana
  • Brandon sends diagnostic report to client 24–48 hrs before delivery call
  • Dana presents on 90-min call: Executive Summary → each pillar → Cost of Inaction → Strategic Direction
  • Client approves direction
  • 90-Day Priority Plan™ created: 3–5 specific actions, owners, deadlines
Phase 4First Coordination Call (Days 76–90)Dana
  • Dana runs advisor coordination call — CPA, investment advisor, attorney all present
  • All advisors working from same Blueprint
  • Action items assigned with deadlines
  • Client confirmed on $2,000/month ongoing
OngoingRetention ProgramFull team
  • Quarterly 90-Day Plans — refreshed every quarter, 3–5 new actions
  • 2–4 coordination calls per year
  • Annual Board of Advisors Strategy Meeting — full Blueprint review
  • Ryan: 90-day relationship calls with client on investment performance
Send this to every new Family CFO client within 2 hours of the discovery call.
Open Client Intake Form ↗

What it collects

  • Full contact + financial profile
  • Goals and pain points (in their words)
  • Current advisory relationships
  • Business details (if owner)
  • Tax strategy description
  • Document checklist — what to gather

Where submissions go

  • Auto-saved: /internal/intake-submissions.jsonl
  • Brandon reviews within 24 hours
  • Flags missing docs, follows up
  • Passes to Dana + Gregg/Ryan

Brandon follow-up checklist

Confirm intake received — email client same day
Review intake within 24 hours — note any missing items
Send missing document follow-up if needed
Schedule diagnostic delivery call (7–10 business days out)
Pass intake summary to Dana + applicable specialist (Gregg/Ryan)
Log client in CRM as "Intake Received — Diagnostic Pending"
⚠ Data Notice: Do not enter SSNs, full account numbers, or passwords. Use income ranges and general descriptions only. Data is sent to Claude via secure proxy.
Client Information
Income & Assets
Business Details
Tax & Advisory Setup
Goals & Pain Points
Starting...
✓ Diagnostic report generated. Download or preview below.
Diagnostic Engine v1.0 · Lincoln Park Private Wealth. Paste client intake data into the INPUT DATA BLOCK at the bottom before running. Works with Claude, ChatGPT-4o, or Gemini Advanced.
How to use: Complete client intake → copy this prompt → paste client answers at the bottom of the prompt → run in Claude → AI returns a complete three-pillar HTML diagnostic.
You are the Lincoln Park Private Wealth Family CFO Diagnostic Engine. You operate as a virtual family office strategist conducting a pre-engagement wealth diagnostic — not a full financial plan, not a product pitch, and not a tactical roadmap. Your singular purpose is to: - Diagnose structural inefficiencies across three pillars - Quantify the cost of the current structure in real dollars, years, and optionality - Demonstrate the magnitude of improvement available through strategic realignment - Produce a client-facing board-level diagnostic — including charts and visual data summaries — that makes the value of the Family CFO program undeniable without giving away the execution blueprint You do not require exact balances or account statements. Use conservative midpoint assumptions from any ranges provided. Flag every assumption clearly. The diagnostic shows the problem clearly and the direction of the solution. It does not show the steps. The steps are the engagement. --- TONE & STYLE - Professional. Calm. Institutional. Direct. - Plain English. Cause → effect logic throughout. - No jargon unless defined. No hedging. No fluff. - Never salesy. Never alarmist. Let the numbers do the work. - Write as if presenting to a sophisticated client at a board-level meeting. - Every section should make the reader think: "I didn't know this. I need to fix this." --- RULES — NON-NEGOTIABLE - No product recommendations - No specific investment vehicles or fund names - No tactical execution steps - No legal advice - Strategy and architecture only - Conservative assumptions throughout - Never give away the full plan — show the gap, quantify the gap, point toward the solution category - Always end every section with what remains unresolved and why that matters --- VISUAL OUTPUT REQUIREMENTS Every major finding must include a visual representation. Produce all charts and graphs as inline HTML/CSS — no external libraries, no JavaScript required, no image URLs. Use only HTML tables, CSS bar/gauge elements, and Unicode characters. Required visuals: 1. EXECUTIVE SUMMARY SCORECARD — a styled HTML table showing all three pillar scores side by side: Freedom Index™, Tax Drag Ratio™, Exit Readiness Score™, Capital Velocity Score™. Use color coding: red for danger zone, amber for needs attention, green for optimized. 2. FREEDOM INDEX GAUGE — a horizontal CSS progress bar showing current Freedom Index % vs. 100% target. Label both ends. Show the gap in dollars per month. 3. TAX DRAG VISUALIZATION — a horizontal stacked bar showing estimated taxes paid vs. addressable leakage vs. efficiently structured. Label each segment in dollars and percentage. 4. CAPITAL VELOCITY COMPARISON — a side-by-side bar chart (HTML/CSS) showing current capital velocity % vs. optimized velocity %, with the annual dollar difference labeled. 5. TIME COMPRESSION CHART — a horizontal timeline showing years to Freedom Index 100% under current structure vs. optimized structure. Show the years saved as a highlighted gap. 6. INTEGRATED COST OF INACTION TABLE — a styled HTML summary table with all three pillars, annual cost, 5-year cost, and primary risk. Bold the Total row. Use subtle row shading. 7. EXIT EXPOSURE WATERFALL (business owners only) — a sequential HTML table showing: Gross Proceeds → Capital Gains Tax (current structure) → Net Proceeds Today vs. Gross Proceeds → Capital Gains Tax (optimized) → Net Proceeds Optimized → Delta. Color the delta row green. For all visuals: use a clean, minimal design. Dark text on white or light gray backgrounds. Accent color: #1a1a1a for headers, #ba7517 for Business, #185fa5 for Tax, #0f6e56 for Investment. No rounded corners required. No external fonts. --- INPUT PROCESSING Step 1 — Normalize the data: - Convert all income/asset ranges to conservative midpoint assumptions - Identify any missing data and note what it would affect - List all assumptions used in a clearly labeled block at the top of the report - If business ownership is indicated, activate the business valuation and exit modeling layers - If no business is indicated, suppress those sections entirely --- THE THREE-PILLAR DIAGNOSTIC FRAMEWORK PILLAR ONE — BUSINESS VALUE ARCHITECTURE (activate only if client owns a privately held business) 1A. Business Value Baseline - Estimate current enterprise value using conservative industry-appropriate EBITDA multiple - Estimate potential enterprise value with deliberate preparation - Quantify the value gap in dollars - Produce a two-row HTML comparison table: Current Value vs. Potential Value, with the gap row highlighted - State: "This gap is not theoretical. It is the difference between the exit you will get and the exit you could get." 1B. Exit Readiness Score™ — evaluate across five dimensions: Produce a styled HTML table with columns: Dimension | Status | Risk Level | Note Rows: - Tax preparedness — Is the entity structured for tax-efficient exit? - Ownership alignment — Is the ownership structure exit-ready? - Succession clarity — Could the business run and sell without the owner? - Financial documentation — Are financials audit-ready and consistently maintained? - Capital deployment plan — Is there a post-exit income architecture in place? Color each Status cell: red/amber/green based on assessment. Classify as: Unprepared / Structurally Exposed / Optimizable / Strategically Positioned / Exit-Ready Explain the classification and state the cost of the current classification. 1C. Exit Exposure Modeling Produce the Exit Exposure Waterfall visual (see Visual Output Requirements). - Estimated gross proceeds at current valuation - Estimated capital gains exposure under current structure - Estimated net after-tax proceeds today - Estimated net after-tax proceeds under optimized structure - Delta — the dollars currently at risk from structural inaction State: "This is not a projection of what will happen. This is a model of the structural exposure that exists right now." 1D. 18-Driver Gap Summary Produce a two-column HTML table: Driver Name | Gap Severity (High/Medium/Low, color-coded) Show only the top 3-4 drivers suppressing valuation. For each: explain why it matters to a buyer and what category of structural work addresses it. Do not explain how to fix them. 1E. Pillar One Cost of Inaction — state in three forms: - Dollars (value gap + exit tax exposure) - Years (time compression impact on exit readiness) - Optionality (what flexibility is unavailable under current structure) --- PILLAR TWO — TAX ARCHITECTURE 2A. Tax Drag Ratio™ Calculate: Estimated Annual Taxes ÷ Gross Income Produce the Tax Drag Visualization visual (see Visual Output Requirements). >35% = Severe inefficiency | 25-35% = Needs optimization | <25% = Efficient Translate into annual dollars lost. 2B. Structural Tax Gaps Identified Produce a styled HTML table: Gap Name | Annual Estimated Impact | Lever Category | Priority For each of the top 3-4 gaps: - Name the structural constraint - Explain cause → effect in one sentence - State the lever category that addresses it - Provide conservative magnitude range Do not explain how to implement. 2C. Tax Drag in Context "Every dollar paid in unnecessary taxes is a dollar that never enters the income architecture. At [client's capital velocity], that dollar would have generated [X] in annual passive income. The compounding cost of structural tax inefficiency is not a tax problem — it is a freedom problem." 2D. Pillar Two Cost of Inaction: Produce a three-row summary table: Time Horizon | Tax Leakage | Freedom Index Impact - Annual dollars in estimated addressable tax leakage - Cumulative 5-year and 10-year impact at current trajectory - Impact on Freedom Index if tax savings were redirected into income-generating capital --- PILLAR THREE — INVESTMENT INCOME ARCHITECTURE 3A. Freedom Index™ Calculate: Current Passive & Predictable Income ÷ Target Lifestyle Income Produce the Freedom Index Gauge visual (see Visual Output Requirements). <40% = Constrained | 40-70% = Transitional | 70%+ = Financially Free State plainly what the score means for this client's actual life. No euphemism. Example: "At a Freedom Index of 14%, approximately 86% of your lifestyle depends on you continuing to show up. Your net worth does not yet buy your time back." 3B. Capital Velocity Score™ Calculate: (Estimated Annual Income Yield + Conservative Growth Estimate) ÷ Total Investable Capital Produce the Capital Velocity Comparison visual (see Visual Output Requirements). <4% = Sluggish | 4-6% = Functional | 7-9% = Optimized | 10%+ = Highly Efficient Explain the gap between current and optimized velocity in annual dollar terms. 3C. Portfolio Architecture Gaps Produce a styled HTML table: Issue | Annual Est. Impact | Architecture Category | Priority For each of the top 3-4 issues: - Name the structural issue - Explain cause → effect - State the architecture category - Provide conservative magnitude range Do not explain how to restructure. 3D. Time Compression Index™ Produce the Time Compression Chart visual (see Visual Output Requirements). - Years to Freedom Index 100% under current structure - Years to Freedom Index 100% under optimized structure - Years saved — stated in plain human terms "Under the current structure, full financial independence is approximately [X] years away. Under an optimized income architecture, that timeline compresses to [Y] years. That is [Z] years of your life returned." 3E. Pillar Three Cost of Inaction: Produce a three-row summary table: Metric | Current | Gap | Annual Cost - Annual capital inefficiency in dollars - Freedom Index gap translated into monthly income shortfall - Time cost — years until financial independence under current trajectory --- INTEGRATED COST OF INACTION Produce the Integrated Cost of Inaction Table (see Visual Output Requirements): | Pillar | Annual Cost | 5-Year Cost | Primary Risk | | Business Value | $X gap | $X cumulative | Exit undervaluation | | Tax Architecture | $X leakage | $X cumulative | Structural drag | | Investment Income | $X inefficiency | $X cumulative | Freedom Index gap | | Total | $X | $X | Compounding across all three | Then state: "These three numbers do not exist independently. The tax leakage reduces the capital available for income architecture. The income architecture gap extends the timeline to financial independence. The business exit undervaluation determines the ceiling of what the income architecture can eventually achieve. They compound against each other. Addressing one without the others leaves the largest inefficiencies untouched." --- STRATEGIC DIRECTION SUMMARY For each pillar, state in 2-3 sentences: - The category of structural work required - Why it must happen in sequence (business value before exit, tax architecture before exit transaction, income architecture after liquidity) - What it unlocks End with: "This diagnostic identifies the structural gaps. The Family CFO program is where those gaps are closed — with one point of contact who owns the outcome across all three pillars, from your first audit to your Freedom Index at 100%." --- WHAT REMAINS UNRESOLVED State explicitly: - Entity restructuring specifics (requires legal and tax collaboration) - Investment reallocation plan (requires full account-level review) - Exit transaction structure (requires deal-specific modeling) - Implementation sequencing (developed in the engagement) "This diagnostic is designed to show you the magnitude of what is available. The roadmap to capture it is the engagement." --- FINAL POSITIONING FRAME Four paragraphs — short, direct, institutional: Paragraph 1 — The status quo cost: What continues to happen if nothing changes. Quantify it. Keep it specific to this client's numbers. Paragraph 2 — What becomes possible: What the optimized structure unlocks — Freedom Index, Time, Optionality, the exit they could have vs. the exit they're on track for. Paragraph 3 — The architecture principle: "We do not manage money. We redesign the system money flows through. The difference is not a better portfolio or a lower tax bill — it is a complete structural realignment that makes all three pillars work together toward one outcome: a life where your money works harder than you do." Paragraph 4 — The next step: "The Family CFO engagement begins with a discovery call. Everything in this diagnostic becomes the foundation of a three-pillar strategic roadmap built specifically around your situation. The diagnostic shows the gap. The engagement closes it." --- OUTPUT STRUCTURE — produce in this exact order: 1. Assumptions & Data Normalization Block 2. Executive Summary Scorecard (with visual — all four indexes) 3. Pillar One — Business Value Architecture (if applicable, with all visuals) 4. Pillar Two — Tax Architecture (with all visuals) 5. Pillar Three — Investment Income Architecture (with all visuals) 6. Integrated Cost of Inaction Table 7. Strategic Direction Summary 8. What Remains Unresolved 9. Final Positioning Frame All visuals are inline HTML/CSS. The complete output should be deliverable as a single self-contained HTML document with no external dependencies. --- INPUT DATA BLOCK — paste client intake responses here before running: Household income (range acceptable): Investable assets (range acceptable): Business ownership Y/N — if yes, revenue range and EBITDA range: Current passive income (approximate): Target lifestyle income (monthly): Current tax situation (self-described): Primary goals and pain points (from intake form): Current advisory relationships: Exit timeline (if business owner): The engine will flag where assumptions are applied in place of missing data.
What Is the CTAP?
Comprehensive Tax Acceleration Plan — Cornell Capital Holdings proprietary deliverable

The CTAP is a complete, print-ready tax optimization report containing 6–11 fully resolved tax findings — not previews, not teasers. The client has paid for this. Every applicable finding gets a complete resolution strategy, implementation sequence, and CPA coordination note.

This is the paid deliverable. The Free Look™ (used in sales) shows the client their gaps without solutions. The CTAP delivers everything — the full resolution for every finding.
What the CTAP Contains
  • 1
    Cover Page
    Full-page dark navy cover with client name, entity type, state, tax year, 4–5 key metric cards, and a total estimated savings range in bold.
  • 2
    Executive Summary
    Total estimated annual tax reduction range banner. Three priority callout cards (top strategies). Time-sensitivity callout for near-term deadlines.
  • 3
    Client Snapshot
    Full data table of all key figures — income, taxes, deductions, carryforwards, entity details, retirement plan status.
  • 4
    Visual Dashboard
    Six Chart.js visualizations: tax composition doughnut, 5-year history bar, savings-per-strategy horizontal bar, scenario comparison, client-specific chart, income waterfall.
  • 5
    Full Strategy Sections
    Every applicable strategy with: what it is, why it applies (client's actual numbers), implementation steps, who executes it, deadline. Strategies evaluated: S-corp comp, defined benefit plan, Solo 401k, QBI, cost segregation, REPS, Augusta Rule, HRA/HSA, charitable giving, entity restructuring, tax loss harvesting, portfolio tax efficiency (10-part framework), and more.
  • 6
    Implementation Roadmap + Projections
    Priority ranking table with savings range, deadlines, and owners. Conservative / Base Case / Full Implementation scenarios.
  • 7
    30-Day Next Steps
    5 numbered action items with urgency badge, deadline, and specific description of exactly what to do.
  • 8
    IAA Teaser Page (Upsell)
    Final locked page introducing the IAA as the natural next step. Shows client's three IAA scores, income projection table, 10-year lost income figure. No implementation detail — creates curiosity. Introduced verbally at delivery meeting.
5-Business-Day Commitment: Day 0 = intake sent. Day 5 = delivery. The advisor's only required touchpoint is a 5-minute sign-off on Day 4. Everything else is owned by the team.
1
Phase 1 — Engagement Setup
Brandon · Day 0
  • 1.1
    Create CRM Record
    Engagement type = "CTAP." Status = "Intake Pending." Assign Client Services rep.
    CRMDay 0
  • 1.2
    Create Drive Folder
    Path: /CTAP Engagements/[Year]/[Client Last, First]. Four subfolders: Intake Form · Documents · Report Drafts · Delivered.
    Drive
  • 1.3
    Post Kickoff in Slack #ctap-engagements
    Use template below. Tag assigned analyst. This is the official handoff signal.
Slack Kickoff Template
🟦 *NEW CTAP ENGAGEMENT* Client: [Full Name] Advisor: [Advisor Name] Intake sent: [Date] Doc deadline: [Date + 1 business day] Drive folder: [Link] CRM record: [Link] @[Analyst Name] — you're assigned. Docs expected by [deadline]. Ping me if anything is missing.
⚠ Gate 1 — Before Sending Intake to Client
  • CRM record created with type = CTAP, status = Intake Pending
  • Drive folder created with all four subfolders
  • Slack kickoff posted and analyst tagged
  • Advisor confirmed client has agreed to the engagement
2
Phase 2 — Intake & Document Collection
Brandon · Day 0–1

Send the CTAP Client Intake Form and document checklist. A complete CTAP can be produced from statements alone (docs 1–2). Documents 4–7 meaningfully improve finding depth.

PriorityDocumentWhat It Drives
1 ★All brokerage statements — most recent month-endHoldings, cost basis, income YTD, account structure
2 ★All retirement account statements — most recentPre-tax balance, Roth balance, fund detail
3 ★Intake questionnaire (if no statements available)Minimum viable data set
4Prior year 1099-DIV, 1099-B, 1099-INTRealized gains, dividends, foreign tax paid
5Most recent Form 1040 — pages 1 and 2 onlyConfirms AGI, bracket, filing status, carryforwards
6Current investment advisory agreementFee structure, account types, termination terms
7Schedule D — prior yearLoss carryforward confirmation
8Business return (if applicable)Entity type, QBI eligibility, compensation structure
Data quality estimate: Statements only (docs 1–2) → 4–6 findings. Full package (docs 1–7) → 8–11 findings. Questionnaire only → 3–5 findings.
3
Phase 3 — Data Prep & Report Generation
Analyst · Day 1–2
  • 3.1
    Review & Organize All Documents
    Open every document. Extract all key figures into the data prep sheet. File naming: [LastName]_[DocType]_[Year] in the /Documents subfolder.
  • 3.2
    Fill the Master Prompt
    Open the CTAP Master Prompt (see Prompts tab). Replace every bracketed field. Do not leave any bracket unfilled — write "unknown — use [assumption] and flag" for missing fields. Attach all available documents.
    Never leave brackets in the prompt
  • 3.3
    Run Prompt in Claude (Sonnet 4.6 or Opus 4.6)
    Paste the filled prompt into Claude. Attach documents. Wait for full output. If report is truncated, reply: "Please continue from [section name], maintaining the same HTML format and design."
  • 3.4
    Export to PDF
    Copy the HTML output. Open in Chrome browser. Press Cmd+P / Ctrl+P → Save as PDF. Save as [LastName]_CTAP_[MonYYYY]_DRAFT.pdf in Drive /Report Drafts.
4
Phase 4 — QA Review
Analyst · Day 3

Run the full QA checklist before advisor review. Fix minor text errors by returning to Claude. For structural issues, regenerate the full report.

  • Cover page shows correct client name, entity type, state, tax year
    Required
  • All bracketed fields replaced — no [placeholders] remain
    Required
  • Savings range on cover matches Executive Summary totals
    Required
  • All Chart.js charts render correctly — no blank/broken charts
    Required
  • Every strategy section includes savings badge, implementation steps, owner, and deadline
    Required
  • CPA coordination brief is clean enough to forward without editing
    Required
  • IAA teaser page is present as the final section
    Required
  • 30-Day Next Steps section contains 5 action items with urgency badges
    Required
  • Disclaimer section present and complete
    Required
  • No client data from a different client appears anywhere
    Required
  • PDF renders correctly — no cut-off sections on print
    Required
  • All savings estimates expressed as ranges, never single-point
    Preferred
  • Blue info callouts used for all assumptions or missing data
    Preferred

Once QA complete: rename to [LastName]_CTAP_[MonYYYY]_REVIEW.pdf. Post Slack notification (see template in Phase 5).

5
Phase 5 — Advisor Sign-Off
Gregg · Day 4 · 5 min

Gregg reviews the REVIEW PDF and replies in Slack: "Approved — deliver as is" or "Hold — [specific change]." Do not interpret silence as approval. Follow up after 24 hours.

Slack — Report Ready for Advisor Review
✅ *CTAP READY FOR REVIEW* Client: [Full Name] Report: [Drive link to REVIEW PDF] Est. Total Savings Range: $[Low] – $[High] Top 3 Strategies: [Strategy 1], [Strategy 2], [Strategy 3] QA: Complete — [any notes worth flagging] ⏱ Delivery scheduled: [Date]. Please approve or flag changes by [Date - 1 business day].
6
Phase 6 — Delivery & CRM Close
Brandon · Day 5
Subject: Your Comprehensive Tax Acceleration Plan Is Ready
Hi [First Name],

Your Comprehensive Tax Acceleration Plan is attached.

The report walks through your current tax structure, identifies every applicable savings opportunity, and provides a specific implementation roadmap. The strategies are sequenced by impact and deadline — the most time-sensitive items are flagged clearly.

[Advisor Name] will be reaching out shortly to walk through the findings with you and discuss next steps. In the meantime, if you have any questions about the report itself, feel free to reply here.

[Your Name]
Lincoln Park Private Wealth
[Phone] | [Email]
After delivery: Update all CRM fields. Create advisor follow-up task (debrief call, due 2 business days after delivery). Post completion in #ctap-engagements Slack.
CTAP Client Intake Checklist
Send to client with the intake form. Required items are needed for a complete report. Recommended items improve finding depth.
Business & Entity Documents
  • Business tax return — most recent year (1120-S / 1065 / Schedule C)
    Required
  • Current-year P&L and balance sheet
    Required
  • Owner W-2 and payroll summary
    Required
  • Entity formation documents (operating agreement, S-corp election)
    Recommended
  • Existing retirement plan documents
    Recommended
Personal Tax Documents
  • Federal tax return — most recent year (1040 + all schedules)
    Required
  • Federal tax return — year prior
    Recommended
  • 1099-DIV and 1099-B from prior year
    Recommended
  • Schedule D — prior year (loss carryforward confirmation)
    Recommended
Investment & Real Estate
  • Brokerage / investment statements — most recent month-end (all taxable accounts)
    Required
  • Retirement account statements — most recent (IRA, 401k, etc.)
    Required
  • Current investment holdings detail (positions, cost basis, unrealized gain/loss)
    Recommended
  • Current investment advisory agreement (if managed account)
    Recommended
  • Real estate depreciation schedules (if applicable)
    Recommended
How to use: Copy the full prompt below. Replace every [bracketed field] with the client's actual data. Attach documents. Submit to Claude (Sonnet 4.6 or Opus 4.6). Do not leave any bracket unfilled — write "unknown — use [assumption] and flag" for missing fields.
Full Prompt (v2.0)
Quick-Use Version
CTAP Master Prompt v2.0 — Cornell Capital Holdings
You are a senior tax strategist at Cornell Capital Holdings producing a complete, paid Capital Transition & Acceleration Plan (CTAP) for a client. This is a full engagement deliverable — not a preview. Every applicable finding receives a complete resolution strategy, implementation sequence, and CPA coordination note. Nothing is withheld or locked. The client has paid for this. The CTAP is a TAX-FIRST capital transition roadmap. It is not an investment performance review and does not recommend specific securities, funds, or financial products by name. It identifies every structural tax inefficiency, sequences the resolution of each finding in the optimal order, and prepares the client and their CPA to execute. The final section of the report is a locked "What's Next" IAA teaser page — a full dark navy page that introduces the Income Architecture Audit as the natural next question after the CTAP is delivered. It shows the client's three IAA scores (Freedom Index™, Capital Velocity Score™, Annual Income Gap), a brief income projection table, the 10-year lost income opportunity number, and a single closing line. It contains no implementation detail. It creates curiosity, not a pitch. --- CLIENT INFORMATION Client name: [Full name] Filing status: [Single / MFJ / MFS / HOH] Age: [Age] Spouse age (if applicable): [Age or N/A] State of residence: [State] Estimated marginal federal tax rate: [% or "estimate from income"] Estimated state income tax rate: [% or "estimate from state"] Target retirement / financial independence year: [Year or "unknown"] Target lifestyle income (annual): $[Amount or "unknown — use $X as assumption"] Years to RMD age (73): [Number or "already in RMD"] PORTFOLIO OVERVIEW Total investable assets: $[Amount] Taxable brokerage / personal accounts: $[Amount or N/A] Traditional IRA / 401(k) / tax-deferred: $[Amount or N/A] Roth IRA / Roth 401(k): $[Amount or N/A] Cash / money market / savings deposits: $[Amount or N/A] Alternative investments: $[Amount / description or N/A] BUSINESS PROFILE (if applicable) Entity type: [S-Corp / LLC / C-Corp / Sole Prop / Partnership / Multiple entities / N/A] Year entity formed / S-corp election date: [Year or N/A] Industry: [Industry] Gross revenue (current year est.): $[Amount] Gross revenue (last year): $[Amount] Net business income (current year est.): $[Amount] Owner W-2 compensation (current year): $[Amount] Shareholder distributions (current year): $[Amount] Number of W-2 employees (non-owner): [Number] Annual payroll (non-owner W-2s): $[Amount] Business owns real estate? [Yes / No] PERSONAL INCOME PROFILE Total estimated gross income this year: $[Amount] W-2 income (if separate from business): $[Amount] Investment / capital gains income: $[Amount] Rental income (gross): $[Amount] Other income sources: [Describe or N/A] REAL ESTATE HOLDINGS Number of properties owned: [Number or N/A] Property types: [Residential rental / Commercial / Short-term rental / Primary / Vacation] Approximate value of rental properties: $[Total or N/A] Has a cost segregation study been done? [Yes / No / Unknown] Hours managing real estate per year (owner + spouse): [Hours or unknown] Has REPS election been made previously? [Yes / No / Unknown] RETIREMENT & BENEFITS Current retirement plan in place? [Yes — describe type / No] Current annual retirement contribution: $[Amount or none] HSA in place? [Yes / No] HRA or health plan through business? [Yes / No / Unknown] INVESTMENTS & WEALTH Taxable brokerage accounts? [Yes / No] Approximate value of taxable accounts: $[Amount or N/A] Approximate value of tax-deferred accounts: $[Amount or N/A] Approximate value of tax-free accounts (Roth): $[Amount or N/A] Total investable assets (all accounts): $[Amount or N/A] Current custodian(s): [Schwab / Fidelity / Vanguard / Edward Jones / Merrill / Other] Who currently manages the portfolio? [Self-directed / Wirehouse / Independent RIA / Other] Approximate current advisory fee (if any): [% or unknown] Unrealized gains in taxable accounts (estimated): $[Amount or unknown] Unrealized losses in taxable accounts (estimated): $[Amount or unknown] Capital loss carryforward (from prior returns): $[Amount or none] Do you know what funds/holdings are in the taxable account? [Yes — describe / No / Unknown] Concentrated positions (>10% of portfolio in one stock)? [Yes — describe / No] Low-basis inherited or long-held positions? [Yes — describe / No] Estimated annual dividends/interest from taxable accounts: $[Amount or unknown] Charitable giving — annual amount: $[Amount or none] Donor-advised fund in place? [Yes / No] Trust structures in place? [Yes / No / Unknown] Life insurance (business-owned or personal)? [Yes / No / Unknown] PRIOR PLANNING Has this client done proactive tax planning before? [Yes — describe / No / Unknown] Current CPA firm: [Firm name or unknown] Any strategies already implemented this year? [Describe or none] Any strategies previously considered and declined? [Describe or none] DOCUMENTS ATTACHED: [List all attached documents or "None — build from data above only"] --- OUTPUT INSTRUCTIONS Produce the complete CTAP as a single self-contained HTML artifact using Chart.js for all charts. Required report structure: 1. Cover Page — dark navy (#0d2b4e), client name, entity, state, tax year, 4–5 metric cards, savings range callout, footer 2. Table of Contents (class="no-print") 3. Executive Summary — savings banner, 3 priority cards, time-sensitivity callout 4. Client Snapshot — full data table of all key figures 5. Visual Dashboard — 6 Chart.js charts (tax composition, 5-yr history, savings per strategy, scenario comparison, client-specific chart, income waterfall) 6. Strategy Sections — all applicable strategies (S-corp comp, DB/cash balance plan, Solo 401k, QBI, cost segregation, REPS, Augusta Rule, HRA/HSA, charitable/DAF, entity restructuring, tax loss harvesting, full 10-part portfolio tax efficiency framework, any additional strategies from documents) 7. Implementation Roadmap — priority ranking table, 3-scenario projections 8. 30-Day Next Steps — 5 action items with urgency badges and deadlines 9. Disclaimer 10. IAA Teaser Page — final locked dark navy page Color palette: Navy #0d2b4e · Blue #185FA5 · Teal #0F6E56 · Amber #BA7517 · Red #A32D2D · Green #3B6D11 Chart.js CDN: https://cdnjs.cloudflare.com/ajax/libs/Chart.js/4.4.1/chart.umd.js
CTAP Quick-Use Version — For Fast Preliminary Analysis
You are a senior tax strategist at Cornell Capital Holdings. Build a complete CTAP tax strategy plan for the following client, delivered as a single print-ready HTML artifact with a cover page, table of contents, visual dashboard with Chart.js charts, full strategy sections, implementation roadmap, 30-day next steps, and disclaimer. The cover page should show "Prepared by Cornell Capital Holdings / Lincoln Park Private Wealth." Client: [Name] | Filing status: [MFJ/Single] | State: [State] | Age: [Age] Entity: [Type] | Industry: [Industry] | Revenue: $[Amount] | Net income: $[Amount] Owner W-2: $[Amount] | Distributions: $[Amount] | Employees: [Number] Real estate: [Yes/No — describe briefly] | Retirement plan: [Current plan or none] Prior planning: [Yes — describe / No] | Marginal rate: [%] | Documents attached: [Yes/No] Evaluate all applicable strategies: S-corp comp optimization, defined benefit/cash balance plan, Solo 401(k) upgrade, QBI maximization, cost segregation, REPS election, Augusta Rule, HRA/HSA optimization, charitable giving/DAF, entity restructuring, capital loss harvesting, and any additional strategies from the data. For each strategy: what it is, why it applies to this specific client with their actual numbers, dollar impact range, numbered implementation steps, who executes it, and deadline/time-sensitivity. Include six Chart.js visualizations: tax composition doughnut, 5-year tax history bar, strategy savings horizontal bar, scenario comparison, a client-specific chart, and an income waterfall. Color palette: Navy #0d2b4e · Blue #185FA5 · Teal #0F6E56 · Amber #BA7517 · Red #A32D2D · Green #3B6D11 Chart.js CDN: https://cdnjs.cloudflare.com/ajax/libs/Chart.js/4.4.1/chart.umd.js Add a final locked IAA teaser page (dark navy) showing the client's estimated Freedom Index™, Capital Velocity Score™, Annual Income Gap, and 10-year lost opportunity number.
What Is the IAA?
Income Architecture Audit™ — Capital diagnostic for investment portfolio efficiency

The IAA is not a performance review. It is a capital diagnostic. The central thesis: most high-income clients have built wealth but have not engineered income. Their capital is working far below its potential — not because of bad investments, but because their entire strategy is solving the wrong problem. This report makes that visible, quantified, and undeniable.

Three core scores drive the report: Freedom Index™ (passive income ÷ target income), Capital Velocity Score™ (income yield + appreciation ÷ 2), Annual Income Gap (target income minus current passive income).
IAA Report Structure
  • 1
    Cover Page
    Three IAA score cards (Freedom Index™, Capital Velocity Score™, Annual Income Gap). 10-Year Lost Income Opportunity anchor. Client name, total assets, preparation date.
  • 2
    Executive Summary
    Plain-English diagnosis of where the portfolio is and what it's costing the client. Not jargon — a mirror showing them what they're leaving on the table.
  • 3
    Diagnostic Findings
    Every capital inefficiency identified and quantified: fee drag, tax drag, account location mismatches, unrealized loss opportunities, concentration risk, income gap sources.
  • 4
    Income Pathway Projection
    3-scenario table (Conservative / Base Case / Optimized) showing Year 1, 3, 5, 10 income projections. 10-Year Lost Income Opportunity figure clearly anchored.
  • 5
    30-Day Priority Actions
    Specific, sequenced action items the client can act on immediately.
  • 6
    Disclaimer
    Standard language: strategic guidance, not investment advice. All strategies to be reviewed with licensed advisor before implementation.
5-Business-Day Commitment: Day 0 = intake sent. Day 5 = delivery. Ryan's only required touchpoint is a 5–10 minute sign-off on Day 4.
1
Phase 1 — Engagement Setup
Brandon · Day 0
  • 1.1
    Create CRM Record
    Engagement type = "IAA." Status = "Intake Pending." Assign Client Services rep. Key CRM fields to track: Freedom Index Score, Capital Velocity Score, Annual Income Gap, 10-Year Lost Opportunity (all filled after report generation).
  • 1.2
    Create Drive Folder
    Path: /IAA Engagements/[Year]/[Client Last, First]. Four subfolders: Intake Form · Documents · Report Drafts · Delivered.
  • 1.3
    Post Kickoff in Slack #iaa-engagements
Slack Kickoff Template
🟦 *NEW IAA ENGAGEMENT* Client: [Full Name] Advisor: [Advisor Name] Intake sent: [Date] Doc deadline: [Date + 1 business day] Drive folder: [Link] CRM record: [Link] @[Analyst Name] — you're assigned. Docs expected by [deadline]. Ping me if anything is missing.
2
Phase 2 — Intake & Document Collection
Brandon · Day 0–1
Minimum viable data: Total investable assets, rough account breakdown (taxable / IRA / Roth), and target income. Everything else adds precision. A rough number is more useful than a blank.

If client hasn't provided statements, collect these verbally or by email:

#FieldQuestion to Ask
1 ★Total investable assets"Roughly, what's the combined value of all your investment and retirement accounts?"
2 ★Pre-tax retirement balance"Do you have a 401(k) or traditional IRA? Roughly how much?"
3 ★Roth balance"Do you have a Roth IRA or Roth 401(k)? Roughly how much?"
4 ★Target lifestyle income"What annual income would you need from investments to fund the life you want?"
5 ★Current passive income"About how much do your investments pay you each year — dividends, interest, distributions?"
6Current advisor and fee"Who manages your investments, and do you know roughly what you pay them?"
7Concentrated position"Do you own a large position in any single stock — more than 10% of your total investments?"
8Gross income"Roughly, what's your total household income before taxes?"
3
Phase 3 — Report Generation
Analyst · Day 1–2
  • 3.1
    Review & Organize Documents
    Extract all key figures. File naming: [LastName]_[DocType]_[Year]. Save to /Documents subfolder.
  • 3.2
    Fill the IAA Master Prompt
    Open the IAA Master Prompt (see Prompts page). Replace every bracketed field. Attach all available statements and documents.
    No brackets left unfilled
  • 3.3
    Run in Claude, Export PDF
    Submit to Claude. If report truncates: "Please continue from [section], maintaining the same HTML format." Export via Chrome → Print → Save as PDF. Save as [LastName]_IAA_[MonYYYY]_DRAFT.pdf.
4
Phase 4 — QA Review
Analyst · Day 3
  • All three IAA scores appear on cover page and are mathematically consistent
    Required
  • 10-Year Lost Income Opportunity figure present and anchored
    Required
  • 3-scenario projection table includes Year 1, 3, 5, and 10
    Required
  • All bracketed fields replaced — no [placeholders] remain
    Required
  • Disclaimer section present and complete
    Required
  • No client data from a different client appears anywhere
    Required
  • PDF renders correctly — no cut-off sections
    Required
  • Report addressed to client by name throughout
    Preferred
Slack — Ready for Advisor Review
✅ *IAA READY FOR REVIEW* Client: [Full Name] Report: [Drive link to REVIEW PDF] Freedom Index: [%] Capital Velocity Score: [%] Annual Income Gap: $[Amount] 10-Year Lost Opportunity: $[Amount] QA: Complete — [any notes worth flagging] ⏱ Delivery scheduled: [Date]. Please approve or flag changes by [Date - 1 business day].
5
Phase 5 — Ryan Sign-Off
Ryan · Day 4 · 5–10 min

Ryan reviews the REVIEW PDF — specifically the Executive Summary, all Diagnostic Findings, and the Income Pathway Projection. Checks for: appropriate findings for this specific client, any sensitive findings around concentrated positions, advisory fee analysis, or sequence-of-returns risk.

Reply in Slack: "Approved — deliver as is" or "Hold — [specific change needed]." Silence is not approval. Follow up after 24 hours.

6
Phase 6 — Delivery & CRM Close
Brandon · Day 5
Subject: Your Income Architecture Audit™ Is Ready
Hi [First Name],

Your Income Architecture Audit is attached.

The report walks through your current capital structure, identifies where inefficiency exists and what it's costing you, and shows a clear picture of what optimized deployment could look like over the next 10 years.

[Advisor Name] will be reaching out shortly to walk through the findings with you and discuss next steps. In the meantime, if you have any questions about the report itself, feel free to reply here.

[Your Name]
Lincoln Park Private Wealth
[Phone] | [Email]
After delivery: Update CRM with all four metric fields (Freedom Index, Capital Velocity, Income Gap, 10-Yr Lost Opportunity). Create advisor debrief task due 2 business days after delivery. Post completion in #iaa-engagements.
IAA Client Intake Checklist
Send to client with the IAA intake form. Required items are needed for the full diagnostic. Estimates are acceptable — a rough number is more useful than a blank.
Portfolio Statements
  • All brokerage / investment statements — most recent month-end (all taxable accounts)
    Required
  • All retirement account statements — most recent (IRA, 401k, pension, etc.)
    Required
  • Holdings detail — positions, cost basis, unrealized gain/loss (if available)
    Recommended
  • Current investment advisory agreement (fee structure, account types)
    Recommended
Income & Tax Context
  • 1099-DIV and 1099-INT from prior year
    Recommended
  • 1099-B (realized gains/losses) from prior year
    Recommended
  • Form 1040 — pages 1 and 2 only (confirms AGI and tax bracket)
    Recommended
Key Numbers (if no statements available)
  • Total investable assets (all accounts combined, rough estimate)
    Required
  • Target annual lifestyle income (what they need from investments)
    Required
  • Current annual passive income (dividends, interest, distributions — estimate OK)
    Required
  • Target retirement / financial independence year
    Recommended
How to use: Copy the full prompt below. Replace every [bracketed field] with the client's actual data. Attach all available statements. Submit to Claude (Sonnet 4.6 or Opus 4.6).
IAA Master Prompt v1.0 — Lincoln Park Private Wealth
You are a senior investment strategist at Lincoln Park Private Wealth building an Income Architecture Audit (IAA) for a client. Your job is to diagnose every form of capital inefficiency, income gap, and structural misalignment in the client's current investment portfolio — then produce a complete, professionally designed, print-ready HTML report delivered as a single self-contained HTML artifact. The IAA is not a performance review. It is a capital diagnostic. The central thesis is: most high-income clients have built wealth but have not engineered income. Their capital is working far below its potential — not because of bad investments, but because their entire strategy is solving the wrong problem. This report makes that visible, quantified, and undeniable. --- CLIENT INFORMATION Client name: [First and last name] Filing status: [Single / MFJ / MFS] Age (owner): [Age] Spouse age (if applicable): [Age or N/A] State of residence: [State] Target lifestyle income (annual): $[Amount — what the client needs/wants from investments] Current passive income (annual, from all sources): $[Amount] Target retirement / financial independence date: [Year or "already retired" or "unknown"] PORTFOLIO OVERVIEW Total investable assets (all accounts): $[Amount] Taxable brokerage value: $[Amount or N/A] IRA / 401(k) / tax-deferred value: $[Amount or N/A] Roth account value: $[Amount or N/A] Cash / money market / CDs: $[Amount or N/A] Real estate equity (investment properties, not primary): $[Amount or N/A] Business equity / private holdings: $[Amount or N/A] Other alternative assets: $[Amount or N/A — describe] CURRENT PORTFOLIO COMPOSITION Primary allocation style: [60/40 / growth-oriented / income-oriented / unknown / describe] Equity allocation (approximate %): [%] Fixed income allocation (approximate %): [%] Cash allocation (approximate %): [%] Alternatives / real assets (approximate %): [%] Estimated current portfolio yield (income / total assets): [% or unknown] Estimated annual income generated by portfolio: $[Amount or unknown] Estimated annual total return (last 3–5 years): [% or unknown] HOLDINGS DETAIL Does client know specific holdings? [Yes — describe / No / Partially] Actively managed mutual funds in taxable accounts? [Yes / No / Unknown] ETFs in taxable accounts? [Yes / No / Unknown] Individual stocks? [Yes / No — if yes, any concentrated positions >10%?] Unrealized gains (estimated): $[Amount or unknown] Unrealized losses (estimated): $[Amount or unknown] Low-basis or inherited positions? [Yes — describe / No] Concentrated single-stock positions? [Yes — describe / No] INCOME PROFILE Annual W-2 or business income (active): $[Amount] Annual passive income — dividends / interest: $[Amount or unknown] Annual passive income — real estate: $[Amount or N/A] Social Security or pension income: $[Amount or N/A] Other passive income: $[Amount or describe or N/A] Gross household income (total): $[Amount] Marginal federal tax rate: [% or estimate from income] ADVISOR & FEE INFORMATION Current advisor / custodian: [Name or unknown] Advisory fee: [% or unknown] Fee paid from: [Taxable account / IRA / Unknown] --- REQUIRED THREE SCORES — Calculate and display prominently: 1. Freedom Index™ = Current annual passive income ÷ Target lifestyle income × 100 = [X]% 2. Capital Velocity Score™ = (Portfolio yield % + estimated annual appreciation %) ÷ 2 = [X]% 3. Annual Income Gap = Target lifestyle income - Current annual passive income = $[Amount] 4. 10-Year Lost Income Opportunity = Annual Income Gap × 10 (simple) or present-value calculation = $[Amount] OUTPUT: Single self-contained HTML artifact, fully printable to PDF via Cmd+P/Ctrl+P in Chrome. Required sections: 1. Cover Page — dark navy (#0d2b4e), three score cards prominently displayed, 10-year Lost Opportunity anchored, client name and total assets 2. Executive Summary — plain-English diagnosis, what the portfolio is doing vs. what it could be doing 3. Diagnostic Findings — every capital inefficiency quantified (fee drag, tax drag, location mismatches, concentration risk, unrealized losses unharvested, income gap sources) 4. Income Pathway Projection — 3-scenario table (Conservative / Base Case / Optimized) × Year 1, 3, 5, 10 5. 30-Day Priority Actions — 5 items, specific, sequenced 6. Disclaimer Color palette: Navy #0d2b4e · Blue #185FA5 · Teal #0F6E56 · Amber #BA7517 · Red #A32D2D · Green #3B6D11 Chart.js CDN: https://cdnjs.cloudflare.com/ajax/libs/Chart.js/4.4.1/chart.umd.js TONE: Write directly to the client. Lead every finding with the dollar cost — never the definition. Reference the client's actual numbers throughout. Every section should answer: "What is this costing you, and what would it look like if it were fixed?"
What Is the ValueCompass?
Business Consulting System — For business owners whose company is their largest asset

The ValueCompass is a structured business financial diagnostic scoring 18 value drivers across Market, Operational, and Financial categories. It produces an Exit Readiness Score™, identifies the largest value gaps, and delivers a 90-day priority action plan to close them.

Target client: Business owners, $2M–$20M+ net worth, whose business equity represents their largest single asset. Best positioned after or alongside the CTAP or IAA — the three together create a complete Family CFO picture.
18 Value Drivers — Assessed in the Discovery
Market Drivers
  • Growth
  • Large Potential Market
  • Dominant Market Share
  • Recurring Revenue
  • Barriers to Entry
  • Product Differentiation
  • Brand
Operational Drivers
  • Company Overview
  • Financial
  • Sales & Marketing
  • Operations
  • Customer Satisfaction
  • Senior Management
Financial & Exit
  • Exit Readiness Score™
  • Cash Flow Architecture
  • Profit Optimization
  • Owner Income Strategy
  • Entity Structure
Delivery timeline: 7 business days from intake to delivery. Gregg and Ryan co-review. Brandon owns client experience. All implementation goes to the team.
1
Phase 1 — Engagement Setup & Intake
Brandon · Day 0
  • 1.1
    Create CRM Record
    Engagement type = "ValueCompass." Status = "Intake Pending." Drive folder: /ValueCompass/[Year]/[Client Last, First].
  • 1.2
    Send Discovery Assessment
    Send the ValuCompass Discover Assessment (18 driver questionnaire). Client rates their business on each driver. This is the primary input for the diagnostic.
  • 1.3
    Collect Financial Documents
    P&L (last 2 years), balance sheet, owner compensation summary, any existing valuations or advisory agreements.
2
Phase 2 — Report Generation
Analyst · Day 2–4
  • 2.1
    Score the 18 Drivers
    Compile the client's ratings from the discovery assessment. Calculate scores per category and overall Exit Readiness Score™.
  • 2.2
    Run Claude — ValueCompass Blueprint
    Build the master prompt with all 18 driver scores, financial data, and business context. Generate the ValueCompass Business Blueprint — a complete print-ready HTML report with score visualization, gap analysis, and 90-day priority action plan.
  • 2.3
    Export to PDF
    Chrome → Print → Save as PDF. File: [LastName]_VC_[MonYYYY]_DRAFT.pdf in Drive /Report Drafts.
3
Phase 3 — Co-Review & Sign-Off
Gregg Ryan · Day 5

Gregg reviews for tax implications of business structure recommendations. Ryan reviews for investment and exit strategy alignment. Both approve in Slack before delivery. Reply: "Approved" or "Hold — [specific change]."

4
Phase 4 — Delivery
Brandon · Day 7
Subject: Your ValueCompass Business Blueprint Is Ready
Hi [First Name],

Your ValueCompass Business Blueprint is attached.

The report scores your business across 18 value drivers, identifies the specific gaps that are affecting your enterprise value and owner income, and provides a 90-day priority plan to close them.

[Advisor Name] will walk through the findings with you and your team on our scheduled call. If you have any questions in the meantime, feel free to reach out.

[Your Name]
Lincoln Park Private Wealth
[Phone] | [Email]
ValueCompass Discovery Checklist
Items needed from the business owner before the diagnostic can be run.
Assessment
  • Completed ValuCompass Discover Assessment — all 18 drivers rated
    Required
Financial Documents
  • Profit & Loss statement — current year (or most recent 12 months)
    Required
  • Profit & Loss statement — prior year
    Recommended
  • Balance sheet — most recent
    Required
  • Owner compensation summary (W-2, distributions, benefits)
    Recommended
Business Context
  • Entity type and formation date
    Required
  • Number of employees (owner + non-owner W-2s)
    Required
  • Target exit date or "no current exit plan"
    Recommended
  • Any prior business valuations or M&A conversations
    Recommended
  • Existing advisory relationships (accountant, attorney, financial advisor)
    Recommended
The Free Look™ Framework
How to show the prospect their gap — without giving the plan away

The Free Look™ is our pre-engagement conversion tool. It's a 1-page preview generated from a surface-level pass of the client's situation — showing them real numbers from their own life, expressed as a cost or gap, but without any strategy or solution.

The rule: Show the problem in their numbers. Withhold the solution. The paid engagement delivers the solution.
Free Look™ by Module
CTAP Free Look™ — Tax Gap Preview
"Based on your profile, we identified approximately $47,000 in likely annual tax drag across three areas. The full Comprehensive Tax Acceleration Plan maps each one and prescribes the exact path to recapture it."

Run a brief surface pass through our diagnostic engine. Share the top 2–3 gaps in dollar terms. No strategies. No solutions. Just the gap.

IAA Free Look™ — Income Gap Preview
"Your current portfolio is generating an estimated 1.8% annual drag versus an optimized structure. The Income Architecture Audit identifies the specific positions, fees, and misalignments driving that — and prescribes the exact rebalancing path."

Run the Capital Velocity Score™ pass. Show the drag percentage and estimated dollar cost. No reallocation strategy. Just the number and what it represents.

ValueCompass Free Look™ — Exit Readiness Preview
"Your business currently scores a 34/100 on Exit Readiness. The three largest value gaps — owner dependency, undocumented systems, and unoptimized entity structure — are costing an estimated $400K–$800K in enterprise value. The ValueCompass Blueprint maps each gap and the 90-day path to close them."

Run a quick 18-driver pass from verbal input. Score the biggest gaps. Show the enterprise value implication. No blueprint. Just the score and the cost of staying there.

Free Look™ Live Tools — Use on Prospect Calls
🚀 New Sales Approach: Skip the diagnostic fee. Run the Free Look™ live on the call — show them their numbers in real-time — then close directly into the Family CFO program at $15,000 ($7,500 down on the call, $7,500 at plan delivery).
🎯
All Three Free Looks
Hub with Tax + Investment + 1031 Exchange — open on prospect calls
Open Hub →
📊
Tax Strategy Free Look
CTAP — shows annual tax drag, missed deductions, estate gap
Run Tax Tool →
🏢
1031 Exchange Free Look
Exit strategy — Tax Time Bomb, DST pathway, 10-yr income delta
Run 1031 Tool →
How to use on a call: Open the hub in a second browser tab or share your screen. Enter the prospect's numbers as they share them. The output generates instantly — real numbers from their situation. Then close: "This is what we uncovered in 5 minutes. Imagine what a full 90-day engagement finds. I'd like to start right now — $7,500 down today, $7,500 when we deliver the plan."
What the Free Look™ Is NOT
Never include in a Free Look™: Strategy names, implementation steps, tax code references, specific fund or account recommendations, the full report structure, or anything the client could act on without paying. If they can implement it from the preview, you gave too much.
Conversion Playbook — Warm Lead to Engagement
The 4-Question Flow · Objection Responses · The Hormozi Rule
The single biggest mistake: Explaining how the work gets done instead of what it means for the client. Warm leads don't need a financial education. They need to feel understood and see a clear path forward.
The 4-Question Diagnostic Flow
  • 1
    "Walk me through how your finances are currently organized."
    Let them talk. Listen for: who manages what, how coordinated (or not) it feels, where the anxiety lives. Do not interrupt or fill silence with explanations.
  • 2
    "If you could fix one thing about your financial picture in the next 90 days, what would it be?"
    This surfaces the real entry point — taxes, portfolio, business structure. Now you know which module to lead with.
  • 3
    "Has anyone ever mapped out all four pillars — investment, tax, protection, and estate — in a single picture for you?"
    Almost always the answer is no. That's your opening.
  • 4
    "Here's what I'd recommend as a starting point."
    Prescribe one thing. One. Not three options. Not a menu. Say: "Based on what you've told me, the highest-leverage starting point is [CTAP / IAA / ValueCompass]. We deliver it in 5 business days. It's $[price], and if you move forward into the full Family CFO program, it applies as a credit. Want to get started?"
The Hormozi Rule
Prescribe. Don't present. A doctor doesn't explain the pharmacology of a medication before prescribing it. They diagnose and prescribe. When you find yourself explaining how an index works, or why we use AI, or what the process looks like — stop. That's not what closes a warm lead. What closes them is a clear diagnosis and a confident prescription.
Objection Responses
"I need to think about it."
Translation: They don't see enough urgency or clarity.
Response: "That makes sense. Let me ask — what would need to be true for this to feel like the right move right now?" Then listen. Address the specific objection (price, trust, timing, or value).
"Can you tell me more about how it works?"
Translation: They're curious, not committed — and about to lead you into a feature dump.
Response: "I'd rather show you than explain it — the best way to understand what we do is to see your own numbers through our lens. That's what the Free Look™ is for. Can we run yours?" Redirect to action, not explanation.
"I already have an advisor / CPA."
Translation: They don't understand that we coordinate advisors, we don't replace them.
Response: "Good — that's exactly what this is designed for. We work alongside your existing team. Most of our clients have a CPA, an attorney, and an investment advisor — we're the architecture layer that connects all three around a single plan. Your CPA doesn't go away. We just make sure everyone's working off the same blueprint."
The rule: Everyone has a lane. Nobody does work that belongs in someone else's lane. Implementation goes to the team — Dana does not touch implementation.
Role Breakdown
Dana
Chief Architect · Sales Lead · Plan Delivery
  • Sales: Conducts all closing calls until a team member is trained to proficiency. Permanently owns all closing calls for $10M+ net worth clients.
  • Plan Delivery: Personally delivers all module reports and Family CFO blueprints — walks clients through findings and prescribes next steps — until a team member is trained. Permanently owns delivery for $10M+ clients.
  • Upgrade Conversations: Because Dana is on the delivery call, he identifies and closes upgrade opportunities (module → full enrollment) in the moment.
  • Implementation: Does not touch implementation. All implementation goes to the team.
  • Architecture & QA: Complex case review and final sign-off on non-standard situations.
  • Trains Gregg and Ryan on review criteria (one-time, not ongoing)
  • Annual BOA meetings and stewardship for $10M+ clients
Gregg
Tax Strategy Director & Implementation Lead
  • Owns all CTAP sign-offs — reviews AI-generated tax output, puts his name on every recommendation
  • Reviews AI output as a first draft — his judgment catches what the machine misses
  • Leads implementation calls with clients' CPAs and attorneys
  • Co-reviews ValueCompass outputs for tax implications
This is an upgrade: From implementer to named expert. The analysis gives him a head start — he's adding judgment, not starting from scratch.
Ryan
Investment Strategy Director
  • Owns all IAA sign-offs — reviews AI-generated investment analysis, approves before delivery
  • Leads 90-day relationship calls post-onboarding
  • Co-reviews ValueCompass outputs for investment implications
This is an upgrade: From senior advisor to named expert. Expertise is in the review and the relationship — the analysis is the head start.
Brandon
Director of Client Success & Onboarding
  • Owns all client intake, onboarding flows, and delivery coordination
  • Manages the client experience from first yes to first deliverable
  • Quality-checks that deliverables are complete before client delivery
  • Point of contact for client questions between advisory calls
  • Tracks client engagement and flags churn risk
This role becomes more critical at scale. Brandon is the glue. Help design the onboarding flow for each module — you know where clients get confused and where they drop off.
Don
Team Efficiency & Operations
  • Owns the assembly line — every step from diagnostic request to delivered report is a process Don maps and optimizes
  • Builds and maintains SOPs for each module
  • Tracks where time is being lost, where reviews are bottlenecked
  • Ensures AI output → review → delivery cycle time is consistent
  • Reports weekly on throughput, cycle time, and capacity
The V2.0 system only works if someone owns the machine itself. Gregg and Ryan can't review efficiently if the intake process is broken. Brandon can't deliver if the pipeline is messy. Don owns the pipeline. That's a leadership role.